By On Monday, TikTok users were notified that they’d have the option to make and upload videos as long as 10 minutes in length. According to a statement from TikTok to a notable site, it’s affirmed the update is occurring around the world.
Today, we’re excited to start rolling out the ability to upload videos that are up to 10 minutes, which we hope would unleash even more creative possibilities for our creators around the world.
TikTok at first increased the time limit from 1-minute to 3 minutes last July. By extending the time permitted per video on TikTok, the brand desires to see considerably greater commitment from its users which ultimately may bring about higher promotion incomes.
Some users received the news as a notice within the app, according to social media consultant and analyst Matt Navarra on Twitter.
Some specific users were at that point ready to upload 5-minute recordings on TikTok, however, with its recent update, everybody will be able to post longer videos.
While this change might draw in more potential users and increment generally speaking commitment, it is not yet clear whether longer videos will function admirably with TikTok’s ‘For You’ algorithm.
Addressing, Social Media Consultant and Industry Analyst Matt Navarra says that videos having longer lengths is for the most part simpler to adapt and keep users drawn in for longer. Navarra discloses that TikTok needs to sort out how it should fit longer videos onto its platform. “They could do with a dedicated home for longer-form content as [it] doesn’t sit so well in the vertical feed with shorter stuff people are used to whizzing through at speed,”.
