By Meta, the parent company of Facebook, is embarking on an update to Facebook’s “identity system,” which includes a refresh of its logo.
Contrary to dramatic expectations, the new logo is quite similar to the previous one, with minor tweaks such as a darker shade of blue and subtle alterations to the lowercase “f”. The goal is to present a bolder and more lasting design, enhancing harmony across the app’s identity.
The choice of a darker blue is emphasized as a “more confident expression of Facebook’s core blue colour.” Recognizing Facebook’s immense user base of 2 billion daily active users, Meta opts for slight modifications to maintain the logo’s recognizability.
Apart from the logo, Meta is updating the Facebook wordmark using a custom typeface called Facebook Sans, aiming for better consistency and legibility throughout the platform.
A new colour palette, primarily blue, is introduced, alongside refinements to Reaction icons for enhanced dimensionality and emotion.
These changes mark the initial phase of a comprehensive update to Facebook’s visual identity, promising further tweaks in the near future.
