By Apple has announced its highly anticipated event for September 9, 2024, at 1 PM ET / 10 AM PT, with the tagline “It’s Glowtime.” The event will be held at the Steve Jobs Theater, located at Apple Park, and is expected to feature a range of new product announcements.
The centerpiece of the event will likely be the introduction of the iPhone 16 lineup. Significant design changes are anticipated, particularly for the iPhone 16 and 16 Plus, which are expected to adopt a vertically aligned camera system on the back. This new design has been previewed in dummy units and is expected to be a major update. The iPhone 16 Pro and 16 Pro Max are also rumored to get larger displays while maintaining the existing three-camera system. There is speculation that these Pro models may be offered in a new bronze color option.
All four new iPhone 16 models are expected to feature the Action Button, which was introduced exclusively with the iPhone 15 Pro models. There is also talk of a new button dedicated to photo and video capture, although it remains unclear if this will be available across all iPhone 16 models or only on the Pro variants.
Additionally, the event is expected to highlight advancements in AI, particularly with Apple Intelligence, which is currently available only on the iPhone 15 Pro and 15 Pro Max. The iPhone 16 lineup may expand support for these features, pending their rollout.
The event will also likely include announcements for other products, including the Apple Watch Series 10 and two new versions of AirPods. This suggests that Apple is preparing a comprehensive showcase of its latest technology and innovations, making the September 9 event a highly anticipated occasion for tech enthusiasts and Apple fans alike.
